Digital Marketing Specialist – REMOTE WORKING

We are a multi award winning Immigration law firm based in London, United Kingdom. We are currently looking for a Digital Marketing Specialist to work remotely from India on a full time basis.

Please do not apply if you cannot fulfill the below duties & skill requirements.

  • Develop and manage digital marketing campaigns
  • Oversee a social media strategy
  • Manage and maintain the organisations website(s)
  • Write and optimize content for the website and social networking accounts such as Facebook, Twitter, Linkedin, Google Plus etc
  • Track and analyse website traffic flow and provide regular internal reports
  • Attain key performance indicators such as reducing the website bounce rate, increasing dwell time or improving conversion
  • Continually work on the Search Engine Optimization of the website(s)
  • Fix any errors or bugs in online content
  • Edit and post videos, podcasts and audio content to online sites
  • Arrange webinars and webcasts
  • Create online banner adverts and oversee pay per click (PPC) ad management
  • Write copy for email marketing campaigns
  • Identify new trends in digital marketing, evaluate new technologies and ensure the brand is at the fore front of industry developments, particularly developments in mobile marketing
  • Work on printed material to supplement online products
  • Attend product launches and networking events
  • Design e-brochures and other marketing materials.

Skills Required:

* Prepare Strategy and setup Campaign proposals on Paid platform. (Ad Words & Facebook)

* Campaign Setup – Search, Display, Remarketing, Google Shopping

* Improve Ad group Structure for better relevancy and performance.

* Positive & Negative Keywords Research & Analysis.

* Improve Quality Score.* PPC Bid Management on the basis of Market Area.

* Test and Offer New Strategies & Recommendation (such as Ad Extensions, Remarketing,Category Targeting etc.)

* Familiar with Google Analytics.

* Device Targeting, Improve ROI, Conversion Rate, CTR, QS

.* Monitoring Campaigns & Reporting.

* Ad Words Editor.

* On-Page & Off-Page SEO (Search Engine Optimization).

* Plan and execute all web, SEO/SEM, marketing database, email, social media and displayadvertising campaigns* Measure and report performance of all digital marketing campaigns, and assess against goals(ROI and KPIs)

* Identify trends and insights, and optimize spend and performance based on the insights* Plan, execute, and measure experiments and conversion tests

* Experience in creating and managing SEO/SEM, display advertising, email, and social mediamarketing campaigns

* Experience in reaching out to identified target audiences through creative digital marketingcampaigns that engage, inform and motivate

* Experience in optimizing landing pages and user funnels* Experience with A/B and multivariate experiments

* Expertise in website analytics tools (e.g., Google Analytics, Net Insight, Omniture, Web Trends)

* Experience in setting up and optimizing Google Ad words campaigns

* Strong analytical skills and data-driven thinking

* Up-to- date with the latest trends and best practices in online marketing and measurement

* Excellent Communication skills

* Have a knowledge of Corel Draw, Photoshop

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